Agenda

FRIDAY, JULY 28

Udemy, 600 Harrison Street, Suite 300, San Francisco

5:00 - 7:00 PM | Welcome Reception at Udemy Offices

SATURDAY, JULY 29

The Palace Hotel, 2 New Montgomery Street, San Francisco

9:00 - 10:00 AM | General Session

Improving Lives Through Learning, Together | Udemy Executive Team

Udemy’s executive team will share our vision for a world where a learner can always find the right teacher. We'll share insights into our forward direction and your important role in this ambitious vision.

10:15 - 11:15 AM | Breakouts

Workshop: Supercharge Your Delivery

Relate, State, Integrate. Scripting and delivering engaging lectures is hard work. In this interactive workshop you’ll have a chance to experiment with different proven techniques through rapid scripting and speaking practice rounds. You’ll leave with new tricks and increased confidence in delivering your message memorably. Led by Alexa Fischer and Joseph Phillips, Udemy Instructors.

How to Build an Audience from Scratch

You’re an expert at what you do and love sharing knowledge with the world in your online courses, but you don’t yet have an audience. In this session, two successful instructors will share how they built an audience from scratch through the use of simple marketing tools and tactics...and how you can too. Presented by Mark Price, Udemy Instructor, and Danielle Leslie, Founder of Course Alchemy.

How to Increase Your Reach and Revenue with Udemy for Business

Udemy for Business (UFB) is one of Udemy’s top areas of investment for 2017, and is key to fulfilling our mission: to improve people’s lives through learning. Led by the UFB leadership team, learn about why Udemy is making a big bet on the corporate learning space. How can you get involved to expand your reach to a new business audience? And what can you learn about UFB student engagement from the companies who use UFB to train their employees? This session will answer each of these questions and more, leaving you with concrete actions you can take to improve engagement with people who learn at work. Presented by Darren Shimkus, VP of Udemy for Business, Erin Adams, Sr Manager of Content Strategy, and Stephanie Stapleton, Director of Customer Success.

11:30 AM - 12:30 PM | Breakouts

A Casual Conversation with Dan Pink

Dan Pink is the bestselling author of Drive, To Sell is Human, and Free Agent Nation, and gave one of the most popular TED talks of all time, with over 17M views. Dan will join us via video chat for a causal conversation and Q&A. We'll discuss topics such as the psychology of buying and selling, motivating others (and staying motivated yourself), and how to pursue a fulfilling life and career as a "free agent". Don't miss this unique opportunity to get Dan's insights and perspective on any and all aspects of being an online instructor.

Growing Your Audience Through Content Marketing

You understand the basics of marketing and now you're ready to take your promotions to the next level and grow your audience with new channels and tactics. In this session led by instructor Gary Rosenzweig, you will learn about content marketing - what it is and how you can use it to expand your reach and establish yourself as an influencer in your space. Led by Gary Rosenzweig, Udemy Instructor.

Udesign: Instructor Hackathon Workshop

Ever wonder how Udemy decides what improvements to make to the platform or what feature to launch next? Get the scoop directly from our Product Managers. Learn about our product design process and then break into teams to try it yourself! You'll select a real problem to solve, design a product-based solution, then pitch it to your fellow instructors and the Udemy team. Experience the inner workings of Udemy, innovate with your instructor colleagues, and maybe even leave your mark on the platform…

12:30AM – 1:45PM | Lunch
1:45 - 2:45 PM | Breakouts

Panel: Teaching Tech

Join four of Udemy’s top Tech instructors - Rob Percival, Maximilian Schwarzmüller, Jose Portilla, and Stephen Grider - as they discuss the nuances, problems and opportunities unique to Technology courses on Udemy. How do you stay aware of new and trending technologies, update course content for rapidly evolving topics, or deliver engaging instruction for difficult and complex concepts? Take this opportunity to learn from some of the best and ask your burning questions!

Establish Your Reputation: Public Relations, Social Media, & Offline Marketing

Udemy's Director of Global Communications will teach you how to build your credibility as an influencer in your field. We'll go through how to start and grow a social media presence and how to use offline marketing (including events and speaking opportunities) to raise awareness about your courses. Plus, you'll learn how the Udemy Communications Team works and how *you* can best partner with us. We'll cover all the DOs and DON'Ts so you walk away understanding how to take your professional reputation to the top. Led by Romina Varriale, Udemy Director of Global Communications.

Going Global

Udemy’s international presence is growing exponentially in 2017 and we want you to join the ride! Hear from our International Team leadership and learn about the work we're doing to help instructors and students teach and learn around the globe. During this session, we'll reveal the next set of upcoming international markets and walk through how we're making Udemy accessible to everyone, anywhere. You’ll walk away with a clear understanding of Udemy's international strategy and what you can do to extend your reach around the world.

3:00 - 4:00 PM | Keynote

Chris Guillebeau on Successful Side-Hustles

4:00 - 5:40 PM | Office Hours

Course Marketing Consultations with David Seemuth

Udemy LIVE 2016 breakout speaker, David Seemuth, returns to offer one-on-one consultations on your course promotion strategy. After 30 years as a college instructor, David took the leap to become an online instructor. Just like you, he had to learn the Udemy 'way': online curriculum development, pricing, marketing, and building a promotional strategy. While he's achieved incredible success, David still understands what it's like to start from the very beginning. Join David for "Office Hours" and get personalized advice on your course marketing strategy. Bring your computer (if you have one) and David will bring his empathy, understanding, compassion, and of course, wisdom.

Internationalize Your Course with Kristen Palana

Would you like to greatly increase your global impact as a Udemy Instructor? This dynamic and personalized coaching session will enable you to influence even more people in more countries around the world, particularly in developing countries where your unique skills and talents are needed most. Learn the top tips and simple tweaks you can apply to your courses so you can boost the learning experience for all your students by “internationalizing” your content while also adding to your student base. Consultations will be led by Kristen Palana, an award-winning artist and Associate Professor of Digital Media at American University of Myanmar. Kristen specializes in teaching students from every continent (except Antarctica), from all walks of life, both online and offline.

Get Confident on Camera with Jacqueline Seidel

Would you like to boost your on-camera confidence to connect more effectively with your Udemy students? This hands-on, customised coaching session will empower you to speak more confidently in front of the camera, letting your personality and passion for your topic shine. Improve your verbal and nonverbal communication skills through troubleshooting and role play, ensuring a stronger connection with your students. Consultations will be led by Jacqueline Seidel, Managing Director of a boutique training provider, instructional designer, and former radio host. Jacqueline specialises in training online and offline clients in more effective communication skills (also across cultures), and believes that the camera can be your friend!

Udemy for Business

This is your chance to meet the people behind Udemy for Business face-to-face! Drop by for an informal chat to ask questions, get in-depth insights into the performance of your courses on UFB, and share your ideas and feedback with the UFB team.

Learning Science

Come talk to Udemy’s resident Learning Scientist Jessica Ashraf, and Learning Advisor Larry Louie, about all things teaching and learning. You can ask concrete questions or get coaching on: Steps in your course creation process; how to better engage and motivate students; creating activities; learning science research; differences between online and offline teaching; staying dialed into the educational world; and finding your teacher identity. For the past two years, Jess has been supporting Udemy instructors on course creation and beyond. Her formal education was in educational psychology and learning science, with a specialty in online education. Don't miss this chance to chat with Jess and Larry!

Support, Community, and Trust & Safety

Meet the faces of Udemy's Customer Experience team! These are the individuals who are there to help, support, and encourage you when you need it. Stop by for an informal chat with our support, community, and T&S leads. Get more information, ask specific questions, or just meet the team.

Course Development Consultations

Ready to create your next course? Do you have a course idea in mind or a draft outline that needs a second eye? The Course Development team is happy to help! Meet with us for a personal coaching session and fine-tune your target audience, draft your course outline, get advice on filming and editing your videos, or optimize your course landing page. Sign up at registration: these limited 1-on-1 slots will go fast!

Affiliate Partnerships

Udemy leverages an affiliate network to enroll new students in your courses. Sign up to chat with Miriam Lopez, Manager of Affiliate Marketing, to better understand how the program works as well as the steps we take to ensure it delivers value for instructors. If you have questions about how you can better partner with affiliates in the future, this is your chance to talk with us!

6:30 - 7:30 PM | Cocktail Reception
7:30 - 10:00 PM | Gala Dinner with Special Guest, Magician Justin Flom

SUNDAY, JULY 30

The Palace Hotel, 2 New Montgomery Street, San Francisco

9:00 – 10:00 AM | Breakouts

Marketplace Insights Workshop: Make Your Topic a Top Pick!

You’re interested in taking the plunge to build your next course on Udemy, but here’s the catch: what topic should you teach? If you're ready to build your next course but haven't decided on the topic, then this workshop is for you. You’ll learn strategies for researching internal (on Udemy) and external demand, explore nuances of the Marketplace Insights tool customized for hard vs. soft skills instructors, and leave the session with a concrete target audience for your next course. Led by Sonia Kim, Course Development Manager, Kristin Yamauchi, Sr Product Manager, and Victoria Chernova, Course Content Strategy Manager.

Course Marketing Mastery: Advanced Tactics for the Top Instructor

You've published a few courses, established credibility, and built a following. As your student base grows and diversifies, new marketing challenges arise. How do you balance marketing your existing material with promoting your new courses? How do you streamline your marketing activities to get the best return on your time? How do you turn an email list into an eager fan base? Led by Mimi Goodwin, Udemy Instructor and Udemy LIVE 2016 speaker.

The Udemy Promotions Machine: Steps to Increase Your Visibility

Go behind the scenes with Udemy and learn how we use data science and sophisticated algorithms to bring the right course to the right student at the right time. Members of the Consumer Marketing and Data Science teams will show you concrete steps to maximize your chances of benefitting from these automated marketing programs. Led by Gokce Tombul, Director of Product Management, Cynthia Medina, Sr Manager of Lifecycle Marketing, Larry Wai, Chief Data Scientist, and Seijin Jung, Sr Manager of Channel Marketing.

10:30 AM – 11:45 PM | Keynote

Danielle LaPorte: Create Success on Your Own Terms

Danielle LaPorte is the bestselling author of The Fire Starter Sessions and was called "equal parts poet and entrepreneurial badass" by Entrepreneur Magazine. Get the big picture but also the nitty-gritty details of how Danielle built a world-renowned personal brand and grew her website traffic to millions of visitors daily. Danielle knows exactly how to create success on your own terms and she's ready to reveal what it takes. Bring your questions!

12:00 PM | Grab and Go Lunch